Blogging Continues to be Hot for Lawyers . . . and Consultants?
I have been inspired to try my hand again at blogging after taking about 3 months off. First of all, take note of these statistics. According to The New York Times, 6.1% of all bloggers are lawyers. According to the ABA Litigation Section, 57% of members read at least one blog on a regular basis; 19% of these same members publish their own blog. As a consultant wanting lawyer business, these statistics are quite inspiring.
Why all the lawyer blogging?
- Bloggers often feel strongly about a topic and just must get it out to the interested public
- To influence public discourse about a particular topic
- To develop new business. Recent articles about blogging cite lawyer stories about how blogging has boosted their practice.
- Make sure your blog projects a professional image.
- To my objection to feeling I have to write an article for every post, Mr. Fruchter suggests that as long as a post is well written and offers a couple of helpful insights about the subject, a few paragraphs are adequate.
- Frequent posting is the key to high search-engine rankings; but who has time to post original content every day? If you notice, the content of most blogs is commentary on content created by someone else . . . which is what I'm doing now, thanks to Mr. Fruchter.
- Mr. Fruchter provides sources for content for us novice bloggers to comment on; i.e., Google Alerts, Westlaw/Lexis, other blogs and government sites.
- "Search engines will rank a blog higher the more "inbound links" there are to your blog from other Web sites with related content". In lay language that means we need to link to the posts of other (lawyers, consultants, etc.) publishing blogs on related topics to improve our search engine ranking. Adding others' blogs to your "blogroll" is another way to improve your search-engine ranking.
- Finally, give your audience as many ways to access your blog as possible; i.e., subscriptions by e-mail or RSS and linking from your e-newsletter and Web site, if you have one.