Do You "Do Marketing"?

I am frequently asked if I "do marketing" for law firms. Frankly, marketing is not an area of focus in my consulting practice. I typically refer my clients to my preferred legal marketing vendor when they are looking for help in marketing their firm. However, for those who may not feel they can afford a consultant to help them market, let me put you on to a free source I have recently discovered: Tom Kane's blog, legalmarketingblog.com. I highly recommend it to solo and small firm practitioners who want to market their practice but don't know where to start. Of particular interest are his recent posts which summarize a recent Martindale-Hubble small firm marketing survey. I would recommend you read the survey and then Tom's summary to understand the marketing activities other practitioners have found most effective and to do some benchmarking against your own marketing efforts.

You can download the file containing the survey.